Cookie Policy
Last updated: 20 September 2026
1. What we store
Cookies are small text files that are stored on your device; they do no harm. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). In addition, this website uses your browser’s local storage and session storage, which work in much the same way but are not sent back to the server with every request.
The application itself stores exactly three values on your device. They are technically necessary and are stored on the basis of Art. 6 (1) (f) GDPR; under § 25 (2) no. 2 TDDDG they do not require consent, because they are strictly necessary to provide a service you have expressly requested. Everything else listed below is only set with your consent under Art. 6 (1) (a) GDPR and § 25 (1) TDDDG.
2. Categories and storage objects
| Category | How consent is handled | Storage objects |
|---|---|---|
| Necessary | Not subject to consent — technically required to run the game and to store the choice you made in the privacy message | userId, username (localStorage), pendingRoomAction (sessionStorage), FCCDCF, FCNEC (cookies), _GUSM, _GSD (localStorage) |
| Analytics | Consent Mode flag analytics_storage | _ga, _ga_* |
| Advertising | IAB TCF purposes plus the Consent Mode flags ad_storage, ad_user_data and ad_personalization | IDE, test_cookie, __gads, __gpi |
3. What each storage object does
| Name | Provider | Purpose |
|---|---|---|
userId | We Meme | Anonymous user ID, so you are not asked for a username again on every page view |
username | We Meme | The username you chose, shown to the other players in your room |
pendingRoomAction | We Meme | Remembers the room you wanted to join while you are choosing a username |
FCCDCF, FCNEC | Google (consent management platform) | Store the decision you made in the privacy message, including the IAB TCF consent string that is passed on to advertising partners |
_GUSM, _GSD | Google (consent management platform) | Support the privacy message, for example in deciding whether it needs to be shown to you again |
_ga, _ga_* | Google Analytics | Distinguishes visitors and sessions for reach measurement |
__gads, __gpi | Google Ad Manager | Measures ad delivery, limits how often the same ad is shown and supports personalised advertising |
IDE, test_cookie | Google (DoubleClick) | Measures and selects advertising, and checks whether your browser accepts cookies at all |
4. Managing your choice
On your first visit from the EEA, the United Kingdom or Switzerland, a privacy message from Google’s consent management platform asks for your consent to analytics and advertising. Your decision is recorded as an IAB TCF consent string and stored by Google’s consent management platform in the cookies and local storage entries listed below. You can change or withdraw it at any time with effect for the future: the “Privacy settings” link in the footer of this page clears your stored decision and shows the privacy message again. The lawfulness of the processing carried out before the withdrawal remains unaffected.
Independently of this, you can set your browser to inform you when cookies are set, to allow cookies only in individual cases, to exclude them generally, or to delete them automatically when the browser is closed. Disabling cookies may limit the functionality of this website — if you delete the values in the first table, you will be asked for a username again.
5. Third-party providers
The analytics and advertising storage objects listed above are set by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, in connection with Google Tag Manager, Google Analytics 4, Google Ad Manager and Google AdSense. Data may be transferred to Google in the USA on the basis of the European Commission’s standard contractual clauses.
Further information is available in Google’s privacy policy and in Google’s advertising privacy notice.
How we handle personal data in general, including the meme images loaded from Giphy and the game data stored in our database, is described in our Privacy Policy.